Kelemenis & Co. advises Imperial Tobacco on comparative advertising

Kelemenis has advised Imperial Tobacco on comparative advertising of tobacco products in Greece and on relevant case law. The advice is part of a European-wide regulatory advice exercise covering most of Europe including Greece. Imperial Tobacco is a multinational tobacco and nicotine products company founded in 1901 and forming part of the Imperial Brands Group. The group employs more than 25,000 people worldwide and maintains operations and market presence in over 100 countries. Imperial Brands reports annual revenues over £30 billion at group level and operates within highly regulated markets across both traditional tobacco and next-generation nicotine products.